Our Favorite Mindstate®
Resources Are Now Yours
Below, you can gain free access our library of behavioral science-based marketing resources, from case studies and articles to Mindstate Marketing Blueprints and worksheets. You'll also receive my Mindstate Minute email once a week. No spam ever.
Access our eBook Library
Get the latest and greatest in Behavioral Science Research and Marketing. These free books are available for download. New content is added frequently.
Discover 3 Psychological Reasons You’re Losing Money On Your Marketing
Is your marketing failing to provide you the expected lift you need? In this article, you’ll learn three psychological reasons your marketing strategies and messaging fall flat, as well as practical tips you can follow to achieve a consistent ROI from your marketing.
Wicked Crisps Case Study
Want to see how Mindstate® Marketing helped Wicked Crisps become one of the fastest growing snack brands in the world? Download the Wicked Crisps case study, as referenced in the book. In this case study, you’ll discover how Wicked Crisps used behavioral science to achieve a consistent lift from their marketing.
Our Favorite Mindstate®
Resources Are Now Yours
Below, you can gain free access our library of behavioral science-based marketing resources, from case studies and articles to Mindstate Marketing Blueprints and worksheets. You'll also receive my Mindstate Minute email once a week. No spam ever.
Wicked Crisps Case Study
Want to see how Mindstate® Marketing helped Wicked Crisps become one of the fastest growing snack brands in the world? Download the Wicked Crisps case study, as referenced in the book. In this case study, you’ll discover how Wicked Crisps used behavioral science to achieve a consistent lift from their marketing.
Discover 3 Psychological Reasons You’re Losing Money On Your Marketing
Is your marketing failing to provide you the expected lift you need? In this article, you’ll learn three psychological reasons your marketing strategies and messaging fall flat, as well as practical tips you can follow to achieve a consistent ROI from your marketing.
Take a Deeper Look at Mindstate Marketing with the Mindstate Minute Blog
Learn more about the science behind Marketing to Mindstates, human psychology, and how to easily apply behavioral science and design to your business. Each week, we share podcasts, webinars, articles, guest posts, and more to help you stay up-to-date on all things Mindstate® Marketing. No spam ever.
Optimistic Engagement Mindstate Marketing Blueprint
Ready to create powerful marketing campaigns that target your customers’ mindstate? Below, you'll find an example blueprint containing:
The characteristics, motivations, and desires of the Optimistic Engagement mindstate
The best cognitive heuristics to use when this mindstate
Tips and tricks to win customers over and get better results
Click the button below to access the PDF.
Mindstate Messenger
Get instant access to our bi-monthly video series with tips, strategies, and ongoing research. Whether you’re a seasoned behavioral science expert or new to the world of psychology, you’ll learn simple ways to take your marketing to the next level.
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to watch the Messenger Videos at your convenience, or subscribe to receive bi-monthly emails with additional research and resources.
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to subscribe to the Mindstate Messenger. This bi-monthly newsletter will be sent straight to your inbox on Fridays.
Take a Deeper Look at Mindstate Marketing with the Mindstate Minute Blog
Learn more about the science behind Marketing to Mindstates, human psychology, and how to easily apply behavioral science and design to your business. Each week, we share podcasts, webinars, articles, guest posts, and more to help you stay up-to-date on all things Mindstate® Marketing. No spam ever.
Optimistic Engagement Mindstate Marketing Blueprint
Ready to create powerful marketing campaigns that target your customers’ mindstate? Below, you'll find an example blueprint containing:
The characteristics, motivations, and desires of the Optimistic Engagement mindstate
The best cognitive heuristics to use when this mindstate
Tips and tricks to win customers over and get better results
Click the button below to access the PDF.
Additional Resources
Hungry for more? These books provide a deeper dive into the realms of behavioral science, behavioral design, and behavioral economics.
Articles We Like
The Last Mile Problem
by James Guszcza
Data science and behavioral science might seem like separate fields of study, but they have quite a bit in common. Find out how the two connect to create consistently effective marketing.
Engaging Shoppers Through Decision Science
If customers keep passing up your product, this article is for you. It provides an in-depth look at how to use behavioral economics to influence shopper behavior and boost your marketing ROI.
Articles We Like
The Last Mile Problem
by James Guszcza
Data science and behavioral science might seem like separate fields of study, but they have quite a bit in common. Find out how the two connect to create consistently effective marketing.
Engaging Shoppers Through Decision Science
If customers keep passing up your product, this article is for you. It provides an in-depth look at how to use behavioral economics to influence shopper behavior and boost your marketing ROI.
About Us
As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.
Contact Us
© 2022 Powered by ROI Online: An Internet Marketing Agency | Privacy Policy | Terms and Conditions
About Us
As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.
Contact Mindstate® Group
© 2022 Powered by ROI Online: An Internet Marketing Agency | Privacy Policy | Terms and Conditions