Revolutionize Your Understanding of
Consumer Decisions and Behaviors
Unleash the power of behavioral science research with Mindpath® and Behavioral Inquests ®
You can’t afford to waste time and effort on market research that doesn’t provide deep consumer understanding and actionability.
To truly succeed in today's competitive market, brands must move beyond traditional marketing research.
At Mindstate Group, we combine Mindpath® and Behavioral Inquests®, two proprietary methodologies that leverage cutting-edge behavioral science-based AI to deliver insights that are not just deep, but highly actionable.
Using our behavioral science-based research methods, we dive deep into your customers' decision-making mindstates, transforming these insights into detailed Mindstate Activation Blueprints and custom behavioral science-trained "AI Assistants" making your insights powerful and fully actionable.
By partnering with us, you can have the consumer insights needed for highly influential and persuasive marketing and experiences to meet your customers' needs and build stronger brand relationships.
Our advanced research methods, grounded in consumer psychology and behavioral economics, impact your bottom line.
Delivered over 30% increase in digital enrollments for credit card enrollments and exceeded goals by 200% on lost acquisitions.
Delivered double-digit lift in cross purchases for a global beverage and snack company by redesigning in-store activations.
Deployed psychological priming interventions in a clothing retailer to increase the share of transactions by 4% for a global credit card Issuer.
Increased impulsivity and variety ordering behaviors for a fast-casual restaurant chain.
Increased new product coupon redemptions by 200% in national mailers for a global beverage and snacks company.
Behaviorally-designed emails reduced collections call volume by 25% post-launch for a global credit card company.
Drove significant trial for a new health and wellness brand, Wicked Crisps®, by building the brand from the bottom up.
Increased customer workshop registrations by 14% for a global financial services company.
Our Research Methods
Each of our research methods provide you with Mindstate Activation Blueprints, and your very own Behavioral AI Research Assistant. These advanced tools empower you to take immediate action post-research to optimize your brand messaging and solutions so that they fit perfectly with for subconscious needs of your customers.
Mindpath
Research
Behavioral
Inquests
Mindpath: Your Path to Unlock Deeper Consumer Insights Using Your Own Customized Behavioral AI Research Assistant
Mindpath unlocks deep consumer insights for your brand and uses these insights to build you a customized "Behavioral Science-trained AI Research Assistant" to take work off your plate.
WHAT’S INCLUDED?
Behavioral A&U Market Research: Our award-winning Behavioral A&Us fuse behavioral science with AI to unlock the real needs and motivations that drive customer purchases. Our multi-agent analyses provide incredible depth into the psychology driving brand choices in your category.
In-Depth Reporting: Get insights beyond the basics. Our reports reveal your customers' functional, emotional, and aspirational goals, along with core motivations. Each study includes a Psychological Profile and Mindstate Activation Blueprint, equipping you to embody the authentic "customer voice" in strategic discussions.
Behavioral AI Research Assistant: To make this 100% actionable, we build you a customized, Behavioral AI Assistant trained on your consumer, your brand, and behavioral psychology so that you have actionable 'on-demand' insights and activation strategies whenever you need them, taking work off your mind and your plate.
🗣️ "Our AI research assistant is like having a behavioral scientist on call. It’s been a game-changer for our team." – Director of Consumer Insights
Behavioral Inquest Interviews: Gain Deeper Insight into the Conscious and Nonconscious Drivers of Customer Behavior
Most people think decisions are based on logic or practicality. But in reality, our emotional subconscious makes the decision for us.
To understand the real reason why people use a brand/product, and what could make them change that decision, we interview customers using clinically validated projective methods like:
HOW THEY WORK:
Explore Conscious and Subconscious Drivers: Use projective techniques like storytelling and image sorting to reveal the hidden motivators behind consumer behavior.
Understand Emotional Connections: Identify positive and negative emotions that shape perceptions of brands and categories.
Translate Insights into Actionable Strategies: Leverage these deep insights to refine your campaigns, product development, and customer engagement strategies.
It’s a proven way to get deeper inside of your customers’ minds and discover insights you might not know exist.
🗣️ "These Inquests uncovered insights that changed our entire approach. We’ve seen a massive increase in customer engagement." – Scott Davies, Fortune 500 CMO
Ready to Unlock the Hidden Drivers of Consumer Behavior?
Failing to understand the subconscious drivers of consumer behavior can lead to missed opportunities, underperforming campaigns, and wasted resources. With Mindstate, you’ll gain the clarity needed to make informed, impactful decisions and be the respected voice of the consumer in your organization.
A Few of Our Trusted Partners
Now more than ever, you need consumer insights and strategies you can rely on. Schedule a meeting to find out how much of a difference Mindstate Research can make for your brand.
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Us
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About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Mindstate® Group