Unlock New Consumer Insights with
Behavioral Market Research and Behavioral AI
Partner with your custom Behavioral AI Research Assistant to elevate consumer insights while taking work off your plate.
You can’t afford to waste time and effort on market research that doesn’t provide deep consumer understanding and actionability.
Brands must move beyond traditional marketing research to get the consumer insights they need to succeed in today's competitive market.
At Mindstate Group, we conduct Decision Landscapes® and Behavioral Discoveries®, two proprietary research methodologies that leverage behavioral science and AI to deliver insights that are not just deep, but highly actionable through Behavioral AI Research Assistants.
Our specialized research helps you dive deep into your customers' decision-making process, transforming these insights into detailed Mindstate Activation Blueprints and customized behavioral science-trained "AI Research Assistants" making your insights powerful and fully actionable to you and your organization.
By partnering with us, you can have the deep human insights needed for highly influential and persuasive marketing strategies and tactics to meet your customers' needs and build stronger brand relationships.
Our advanced research methods, grounded in consumer psychology and behavioral economics, impact your bottom line.
Delivered over 30% increase in digital enrollments for credit card enrollments and exceeded goals by 200% on lost acquisitions.
Delivered double-digit lift in cross purchases for a global beverage and snack company by redesigning in-store activations.
Deployed psychological priming interventions in a clothing retailer to increase the share of transactions by 4% for a global credit card Issuer.
Increased impulsivity and variety ordering behaviors for a fast-casual restaurant chain.
Increased new product coupon redemptions by 200% in national mailers for a global beverage and snacks company.
Behaviorally-designed emails reduced collections call volume by 25% post-launch for a global credit card company.
Drove significant trial for a new health and wellness brand, Wicked Crisps®, by building the brand from the bottom up.
Increased customer workshop registrations by 14% for a global financial services company.
Our Mindpath Research Programs
Each of our research methods merge Behavioral Science with AI for Deeper Consumer Insights and
provide you a customized Behavioral AI Research Assistant to take work off your plate.
Decision
Landscapes
Behavioral
Discoveries
Decision Landscape Studies: Your Path to Unlock Deeper Consumer Insights Using Your Own Customized Behavioral AI Research Assistant
Behavioral Inquests unlock deep consumer insights for your brand by tapping into your customers' subconscious - at scale. This "quali-quant" method combines projective techniques with Max/Diff research to uncover the psychological needs driving your category, brand, and product.
WHAT’S INCLUDED?
Behavioral Research: Our award-winning Behavioral Inquests combine qualitative projective techniques with quantitative max/diff to unlock the real needs and motivations that drive customer purchases. Our multi-agent analyses provide incredible depth into the psychology driving brand and product choices in your category.
In-Depth Reporting: Get insights beyond the basics. Our reports reveal your customers' functional, emotional, and aspirational goals, along with core motivations. Each study includes a Psychological Profile and Mindstate Activation Blueprint, equipping you to embody the authentic "customer voice" in strategic discussions.
Behavioral AI Research Assistant: To make this 100% actionable, we use these insights to build you a customized, Behavioral AI Assistant trained on your consumer, your brand, and behavioral psychology so that you have 'on-demand' insights and activation strategies whenever you need them, taking work off your mind and your plate.
🗣️ "Our AI research assistant is like having a behavioral scientist on call. It’s been a game-changer for our team." – Director of Consumer Insights
Behavioral Discovery Interviews: Gain Deeper Insight into the Conscious and Nonconscious Drivers of Customer Behavior
Explore Conscious and Subconscious Drivers: To understand the real reason why people buy a brand/product, and what could make them change that decision, we interview customers using clinically validated projective methods in contextually relevant situations to get the real reasons they buy.
Comprehensive Consumer Insights: Go beyond surface-level data with deep consumer insights. Our research uncovers your customers' functional, emotional, and aspirational goals, along with their core motivations. Each study delivers a Psychological Profile and a Mindstate Activation Blueprint, ensuring your strategies align with the authentic "customer voice" in key business decisions. It’s a proven way to get deeper inside your customers’ minds and discover insights you might not know exist.
AI-Powered Research Assistant: Transform insights into action with a custom Behavioral AI Research Assistant. Designed
specifically for your brand, this AI-powered assistant integrates customer insights, brand knowledge, and behavioral psychology to provide real-time, on-demand insights and activation strategies—saving you time and making strategic decision-making easier than ever.
🗣️ "These Inquests uncovered insights that changed our entire approach. We’ve seen a massive increase in customer engagement." – Scott Davies, CMO
Ready to Unlock the Hidden Drivers of Consumer Behavior?
Failing to understand the subconscious drivers of consumer behavior can lead to missed opportunities, underperforming campaigns, and wasted resources. With Mindstate, you’ll gain the clarity needed to make informed, impactful decisions and be the respected voice of the consumer in your organization.
A Few of Our Trusted Partners
Now more than ever, you need consumer insights and strategies you can rely on to make consumer-led decisions.
Schedule a meeting to find out how much of a difference Mindstate Research can make for your brand.
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Us
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About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Mindstate® Group