solve the say-do gap
Behavioral Science Research That Reveals why your customers buy
Two proprietary research methodologies that combine behavioral science and AI to uncover the subconscious drivers behind every purchase decision.
Built on decades of behavioral insights and brand consulting projects, 100,000+ consumer interviews, and the latest advancements in Behavioral AI.
100K+
Consumer interviews
100+
Brand Engagements
1
Academically Approved & Industry Adopted Behavioral Model
Proprietary Methodologies
Two Research Methods Built to Uncover What Customers Can’t Articulate
Decision Landscapes® and Behavioral Discoveries® are two proprietary methodologies designed to surface what surveys and focus groups structurally cannot — the psychological drivers behind your customers’ real decisions. Each study delivers a customized Marketing Activation Blueprint and a Behavioral AI Customer Persona so your insights stay actionable long after the report is delivered.
Methodology 01
Decision Landscapes®
Decision Landscapes® uncovers the subconscious psychology driving category decisions. A proprietary quali-quant methodology — clinically validated projective techniques combined with quantitative Max/Diff — to identify how well your brand fits those drivers, and which features and benefits to focus on to earn your customer's preference. Award-winning. Multi-agent analyses that reach the psychology your standard research consistently misses.
Methodology 02
Behavioral Discoveries®
Behavioral Discoveries® gets at the exact reason people buy — and what could make them switch. Using clinically validated projective methods in contextually relevant situations, we interview customers to surface the conscious and subconscious drivers standard surveys never reach — your customers' functional, emotional, and aspirational goals, and the core motivations behind every purchase decision
The process
How We Uncover the Real Reason People Buy
Clinically Validated Projective Interviews
To understand the real reason why people buy a brand or product — and what could make them change that decision — we interview customers using clinically validated projective methods in contextually relevant situations to get the real reasons they buy. Techniques include storytelling, 3rd party projections, personal narrative building, and free association.
Quali-Quant Analysis
Our “quali-quant” method combines projective techniques with Max/Diff research to uncover the psychological needs driving your category, brand, and product. Reports reveal customers’ functional, emotional, and aspirational goals, along with core motivations that go far beyond what any standard survey could surface.
Mindstate Activation Blueprint + AI Assistant
Each study delivers a Psychological Profile and a Mindstate Activation Blueprint, ensuring your strategies align with the authentic “customer voice” in key business decisions. We then build a customized Behavioral AI Assistant trained on your consumer, your brand, and behavioral psychology — so you have on-demand insights and activation strategies whenever you need them.
What You Get
Every Study Delivers Immediately Actionable Intelligence
01
Psychological Profile
A deep profile of your customer’s functional, emotional, and aspirational goals — along with the core motivations driving every purchase decision.
02
Mindstate Activation Blueprint
A strategic blueprint ensuring your marketing and brand strategies align with the authentic customer voice in every key business decision.
03
Behavioral AI Research Assistant
A customized AI assistant trained on your consumer, your brand, and behavioral psychology — giving you on-demand insights and activation strategies whenever you need them.
04
Subconscious Decision Drivers
Multi-agent analyses providing incredible depth into the psychology driving brand and product choices — capturing what surveys and focus groups structurally cannot reveal.
05
Say-Do Gap Bridging
Our research bridges the “Say-Do” gap by training your AI assistant in consumer psychology and behavioral design activation — delivering deeper, more actionable insights than self-reported data ever could.
06
Ongoing Support & Access
Select clients receive exclusive access to weekly office hours, monthly webinars, 24/7 support, and a private community of other clients — ensuring your insights stay fresh and contextual.
Some of our work
When Behavioral Science Drives the Decision, the Results Follow.
Across Fortune 500 brands, financial services companies, and growth-stage challengers, Mindstate Group’s behavioral science methodology has consistently delivered measurable outcomes
- Delivered over 30% increase in digital enrollments for credit card enrollments and exceeded goals by 200% on lost acquisitions.
- Delivered double-digit lift in cross purchases for a global beverage and snack company by redesigning in-store activations.
- Deployed psychological priming interventions in a clothing retailer to increase the share of transactions by 4% for a global credit card Issuer.
- Increased impulsivity and variety ordering behaviors for a fast-casual restaurant chain.
- Increased new product coupon redemptions by 200% in national mailers for a global beverage and snacks company.
- Behaviorally-designed emails reduced collections call volume by 25% post-launch for a global credit card company.
- Drove significant trial for a new health and wellness brand, Wicked Crisps®, by building the brand from the bottom up.
- Increased customer workshop registrations by 14% for a global financial services company.
Behavioral AI Research Assistants
Your Research, Always On. Always Actionable.
Bevi
Ad & Brand Intelligence
Helps with voice of the customer, conducting deep research on topics, optimizing surveys and interview guides, uncovering hidden patterns in qualitative research, and evaluating ad and creative ideas against your customer’s psychology.
Mindy
Research Memory & Context
Learns your research history so every answer is always fresh and has full context. Mindy offers unparalleled consumer insights and strategic marketing recommendations specific to your brand — empowering you to boost actionability while freeing you from tedious tasks.
Mindpath
Platform — Launched Feb 2025
The broader platform merging AI with behavioral science. Mindpath brings together the full suite of Mindstate Group’s AI-powered tools into one behavioral intelligence platform for research professionals and brand teams.
25%
Reduction in collections call volume for a global credit card company after behaviorally-designed emails
14%
Increase in customer workshop registrations for a global financial services company
100K+
Consumer interviews embedded in Mindstate’s proprietary behavioral science training data