Are You Ready for Sharper Consumer Insights and Less Work?
We build custom Behavioral AI Research Assistants to make your insights sharper and your work easier.
You Weren't Hired to do Small Work
You’re expected to deliver insights and strategy - but most days, you're buried in meetings, PowerPoints,
and follow-up requests. You're not staffed or resourced like you need to be, so the work doesn't reflect your true talent. Instead of spending time uncovering
powerful insights that guide your brands, most days you're stuck reformatting decks, summarizing reports, and responding to one-off requests.
You became a researcher to guide strategy, not chase data.
You've got the experience and instincts. What you need is
space to think and the support to deliver the kind of consumer insights that actually shape brand decisions. It’s time to reclaim your role as the insight leader your team relies on.
The Solution: Bevi
Your Behavioral AI Research Assistant
Let Mindstate Group build you a customized Behavioral AI Research Assistant that deeply understands your consumers, your category, and behavioral science so you can get sharper insights with less work. Working alongside Bevi is like having a
strategic thought partner that helps you:
Voice of the Customer: Bevi brings your customers’ needs and POV into strategic conversations, making you a strategic consultant, not a data provider.
Conduct Deep Research: Let Bevi conduct McKinsey-level deep research on any topic, so you have expert answers to questions before they are even asked.
Optimize Surveys and Interview Guides: Bevi reviews your guides and surveys for behavioral science best practices, increasing their effectiveness and your impact.
Analyze Qualitative Research: Drowning in transcripts? Bevi quickly uncovers hidden patterns and motivations, freeing up your time and sharpening your story.
Concept Ideation: Out of fresh ideas? Bevi generates psychologically optimized concepts instantly to keep up with demanding stakeholders and timelines.
Optimize Concepts Pre-Testing: Avoid failed tests. Bevi fine-tunes your concepts upfront, making them more likely to succeed with your target audience.
…and more customizable jobs coming soon.
Step 1: Build the Consumer Foundation
We conduct a custom Decision Landscape market research study to identify the subconscious needs and motivations of your customers when they make decisions for your brand. This research creates the foundation for your AI assistant’s consumer expertise.
Step 2: Build the Brand Foundation
Through Brand Discovery Sessions, we learn the nuances of your category and brand so your AI assistant can deliver insights tailored specifically to your business.
Step 3: Infuse Behavioral Science Expertise
Bevi is built on Mindstate Proprietary IP, including over 100,000 consumer interviews, the best-selling book Marketing to Mindstates, all 18 Mindstate Activation Blueprints, leading behavioral psychology research, and market research best practices from Texas A&M's Human Behavior Lab.
Who Should Consider Bevi?
If you can relate to the typical day below, then Bevi is perfect for you
you.
Fewer resources, but same amount of workload
endless hours summarizing reports and survey open-ends
getting research back that scratches the surface, but doesn't explain why
Feeling more like a powerpoint factory than a thought partner
Treated as a "data wrangler" instead of a strategic partner
Buried in meetings and endless follow-up requests
Struggling to connect research findings to meaningful marketing actions
rewriting guides and surveys because the team lacks behavioral research skills or expertise
Having the value of the research questioned because it lacks real insight or psychological depth
If you are a consumer insights professional and are under pressure to deliver more strategic value , Bevi is your game-changer.
What Makes Bevi Different?
Behavioral Science is at her Core: Bevi bridges the “Say-Do” gap by being trained in consumer psychology and behavioral design activation, giving you deeper, more actionable insights.
AI That Works for You: No generic chatbots—Bevi is custom built for your category, brand and consumer.
Secure and Private: Bevi is SOC 2 compliant, keeps your data 100% protected from others, and will never be used to train other AI models.
Continuous Learning: Bevi evolves and grows as you do, allowing you to integrate new research and strategic insights over time. Every new piece of research makes Bevi smarter and the research better.
True Partnership: We only work with select clients to give you exclusive access to programs like weekly office hours, monthly webinars, 24/7 support, and a private community of other clients using Bevi that you can share best practices and get advice from.
The best AI assistants don't know the whole world... they know your world.
Bevi was built FOR market researchers, BY market researchers
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
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© 2025 Mindstate Group | Privacy Policy | Terms and Conditions