Mindstate Group
Empowering Market Research Professionals to Uncover New, Smart, Actionable Insights through Behavioral Science and AI
At Mindstate Group, we believe that the key to meaningful consumer connections lies in understanding the psychology behind every decision. We are passionate about helping brands move beyond surface-level findings to uncover the deeper, subconscious drivers that influence human behavior.
About Will Leach
Best-selling author and Mindstate Group founder Will Leach has over 25 years of experience in corporate America and consulting, Will has worked with some of the world's most innovative companies and conducted hundreds of behavioral science-based market research studies.
His best-selling book, Marketing to Mindstates, generated six figures in just six months of launching and is one of the leading resources on behavioral and science-based research and marketing today.
Will has won the Explore Award twice and an Ogilvy Award for successfully applying behavioral research to advertising. In addition to running Mindstate Group, Will writes for Forbes and teaches Behavioral Research and Experimental Design at SMU's BLC and Texas A&M University.
What We Bring to
the Table
Mindstate Experts. We’re the foremost experts on Mindstate® Research because we literally wrote the book! We have the most experience in Behavioral Research and Behavioral AI.
Client-side Expertise. We’ve been where you are, so we know exactly what you’re going through and what you need to create actionable insights.
Massive collaboration. We’ll stick with you until you’re confident in the insights and proficient with building Behavioral AI Research Assistants - Ours in Mindy!
What We Bring to
the Table
Mindstate Experts. We’re the foremost experts on Mindstate® Research because we literally wrote the book! We have the most experience in Behavioral Research and Behavioral AI.
Client-side Expertise. We’ve been where you are, so we know exactly what you’re going through and what you need to create actionable insights.
Massive collaboration. We’ll stick with you until you’re confident in the insights and proficient with building Behavioral AI Research Assistants - Ours in Mindy!
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Us
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Mindstate® Group
© 2025 Powered by Mindstate Group | Privacy Policy | Terms and Conditions
© 2025 Powered by Mindstate Group | Privacy Policy | Terms and Conditions