Marketing to Mindstates
The best-selling guide to applying behavioral design to research and marketing. The foundational text for Mindstate Group’s entire methodology.
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Resources
The Ultimate Guide to Marketing to Mindstates
A comprehensive guide walking through the complete Mindstate® Marketing framework and how to apply it to your brand strategy.
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Mindstate Marketing Activity Workbook
An interactive, customizable activity guide for applying Mindstate® Marketing principles to your brand. Work through the framework step-by-step.
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Mindstate Alignment Sheet
A decision-capture document designed to finalize and align teams after completing the Mindstate Marketing Activity Workbook exercises.
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Wicked Crisps Case Study
How behavioral science-based market research transformed a small startup into one of the fastest-growing healthy snack companies in the nation. See the full Mindstate process in action.
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3 Mindstate Marketing Personas (Wicked Crisps)
Three complete Mindstate personas developed for the Wicked Crisps brand — a real-world example of how behavioral research translates into actionable customer profile
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Example Mindstate Activation Blueprint
A sample of the deliverable every Mindstate research engagement produces — a strategic blueprint aligning your marketing with the authentic customer voice.
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All 18 Mindstate Activation Blueprints
The complete set of 18 Mindstate Activation Blueprints — proprietary frameworks embedded in Bevi’s AI training and available to clients as strategic reference tools.
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3 Psychological Reasons You’re Not Getting Consistent Results from Your Marketing
And what to do about it. A practical paper on the subconscious barriers that prevent marketing from consistently connecting with customers.
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When Insights Influence
The latest eBook from Will Leach — exploring how behavioral insights can be structured to create maximum influence on marketing decisions and brand strategy.
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