Bevi · Behavioral intelligence for Marketing Decisions
Make high-stakes marketing decisions with behavioral intelligence — before resources are committed
Bevi is trained on your brand, your customer, and decades of behavioral psychology — giving your team a 24/7 AI Customer Persona they can query on customer needs, marketing strategy, creative, messaging, innovations, and brand decisions the way they’d consult a real customer. Without the cost, the timeline, or the guesswork.
See how Bevi works for your business. 45-minutes
The challenge
You’re Asked to Do the impossible. faster.
Your world has shifted — and the old tools haven’t kept up. Traditional research takes weeks you don’t have. Generative AI floods your team with content — but you can’t tell what will actually connect with your customer, or why. So you’re left doing what most CMOs do: relying on gut instinct on decisions that can’t be undone. Bevi was built for exactly this moment.
- ✗ Drive performance. But don’t sacrifice equity.
- ✗ Launch more. But prove every dollar.
- ✗ Move faster. But don’t get it wrong.
- ✗ Take risks. But protect the downside.
- ✗ Lead growth. But don’t break trust.
- ✗ Stay human. But scale it up.
What CMOs are saying
We Talked to Marketing executives here's what they Told Us.
“The expectations didn’t shrink when the resources did. The job is bigger. The support isn’t.”
“Some decisions are one-way doors. I can’t A/B test my way into certainty.”
“Speed without the customer voice is just a faster way to be wrong.”
“We need to act fast, so our customers rarely get their voice heard. There’s big risk in that.”
“We hope our ads will hit, but I rarely feel certain. Hope isn’t a good brand strategy to build on.”
“We can’t run every ad past customers, so I can’t balance brand equity with sales performance.”
Bevi was built directly from these realities — not a feature roadmap.
The solution
With Bevi Your Customer Has a seat in every meeting. finally.
Bevi transforms your customer research, brand strategy, and institutional knowledge into a living EQ Brand Persona™ — an always-on AI-enabled, virtual customer that thinks, feels, and responds like your highest-value customer.
This is not...
ChatGPT with a different Skin.
ChatGPT knows everything about everyone. That's exactly the problem. When your marketing decisions require knowing how your specific customer thinks, feels, and decides — a tool trained on the entire internet gives you the average of humanity.
this is not...
A Chatbot or new dashboard.
Chatbots are built to handle volume. Bevi is built to handle complexity — the kind of nuanced, emotionally-driven consumer behavior that no script, flow, or FAQ database was ever designed to reach.
This is...
A Strategic Asset — The Voice of Your Customer
A living EQ Brand Persona™ trained on your brand strategy and customer data. It becomes the institutional memory of your brand — available in every meeting, every debate, every creative review. Every answer grounded in behavioral science and your customer, not opinion.
The process
How It Works
Build Your EQ Brand Persona™
We integrate your brand positioning, past research, customer data, and strategic priorities into customer and brand intelligence foundations. This trains Bevi to think and respond like your highest-value segments — combining brand values, emotional dimensions, behavioral traits, and core psychological insights.
Integrate our Behavioral Science foundation
Proprietary Mindstate Modeling™ map the subconscious motivations, emotional friction points, and decision drivers beneath the surface. We capture what surveys and focus groups structurally cannot reveal — the unspoken forces that drive real buying behavior and brand loyalty.
Activate Bevi for your team
Submit your strategy, scripts, creative, or performance ideas — early concepts or finished work. Get immediate feedback powered by your EQ persona: emotional blind spots, red flags, copy refinements, and board-ready evidence. On demand. For every decision.
Use cases
The Decisions That Keep You Up at Night. we have them solved.
Bevi puts your customers’ voice and behavioral intelligence behind your most critical marketing decisions — before budgets are committed and timelines are locked.
01
Creative Pressure Testing
Know how your customer will emotionally respond to a concept before production budgets are committed and timelines locked.
02
Agency Creative Reviews
Replace subjective back-and-forth with structured, science-backed feedback. Elevate the conversation. Shorten the cycle.
03
Balance Performance vs Brand
Ensure short-term tactics do not erode long-term brand equity. Balance sales performance with brand integrity on every decision.
04
Board-Ready Justification
Move from “we believe this will resonate” to “Here’s what the behavioral science shows — and why.” Defend every major decision with evidence.
05
Cultural Consumer-Centricity
Put a customer voice in rooms that historically operated without one. Build a culture where decisions are grounded in your customer, not internal opinion.
06
In Seconds. Not Weeks.
Without adding headcount. Bevi doesn’t replace your judgment — she makes you more certain in it.
What you get
Behavioral Science Capabilities That Strengthen the Entire Team.
“Bevi is your customer, always available. Ask her how she’ll respond to your new campaign. Ask her what would make her switch brands. Ask her whether your messaging speaks to what she actually cares about. She’ll answer the way your real customer would — grounded in behavioral science, trained on your brand.”
Core Skills — Included
- →Be My Customer — Interactive conversations with your customer for 24/7 consumer feedback
- → Be an Ad Specialist — Review, tweak, and design creative for maximum psychological impact
- → Be an Behavioral Researcher — Uncover psychological insights hidden in your customer data
- → Be an Ideation Expert — Spark innovation or campaigns grounded in behavioral science
- → Be an Growth Strategist — Discover and analyze new growth levers for your brand
- → Be a Copy Writer — Optimize communications for your customers' subconscious
The transformation
Speed Without recklessness.
certainty without guesswork.
Bevi helps you act with discipline and confidence — not just speed.
- Generic AI with no customer grounding
- Guessing how customers will feel
- Weeks of research you don’t have
- Internal debate with no resolution
- Gut instinct on irreversible decisions
- Hope as a brand strategy
- AI trained on your brand & your customer
- Know how customers will emotionally respond
- Immediate behavioral feedback on demand
- Science-backed clarity in every meeting
- Disciplined, defensible decisions
- Certainty grounded in behavioral science
Bevi helps you:
- →Strengthen ideas before execution
- →Reduce risk on one-way door decisions
- →Preserve institutional knowledge
- →Launch faster without bypassing discipline
- →Elevate team capability
- →Prove marketing’s value inside sales-centric cultures
What brand leaders are saying
Results from the field
“Bevi has become a consistent judgment layer across how we explore, shape, and approve marketing decisions. The value is clarity about how customers interpret what we’re considering.”
Pat O’Toole
“This is a much faster and more efficient way to get feedback on concepts, ideas, creative — all the things that we would typically need to gut check with real customers.”
Chad Skurlock
VP Brand Marketing, First Watch
“We already see significant potential in applying behavioral science to better understand our customers needs, motivation and emotional purpose of our brand.”
Marissa Jarratt
CMO, 7-Eleven
“Bevi has just done her first piece of analysis for me and I am super impressed! The level of insight is amazing. Can’t believe how fast as well!”
Lauren Campbell
Account Director, Lewars Research
“Producing marketing isn’t the hard part — deciding what’s emotionally right for the customer is. Bevi gives us a disciplined way to pressure-test ideas before they go live.”
Kyle Martin
“The insights were much deeper than I was expecting. Bevi is intuitive and provides deeper insights than I thought could come from AI.”
Graham T
FMCG Insights Manager
Same prices. A smarter menu. About 12% more per guest.
Urban Air used Bevi to rebuild its café menu to fit the psychology of how families actually order, then used Bevi to settle the team’s open questions before the refresh went out to franchisees. Guests spent more at the café, with no price increases.
The challenge
The café brings in 20–25% of Urban Air’s revenue, but its menu was text-heavy, had almost no food photography, and had been squeezed into the brand’s design template. Menu calls were made on gut feel and by senior leadership, with no customer input.
Ticket, membership and birthday pricing were slow, tangled levers. The café could move fast. The goal: earn more from every guest already in the park, without cutting or raising prices.
What changed on the menu
- Oct 15, 2025: Image-led update. Product photos and visuals replaced a menu that was almost all text.
- Mar 13, 2026: Bevi-tested refresh. A photo-and-text mix, new drinks and a healthier-snacks section, a family meal at the center, kid-first names, and beer, wine and regional items moved to a separate menu so the main menu reads family-first.
Kids order in their own words.
Parents pay with their own math.
Where Bevi came in
The October update proved that showing more food sells more food. Then the hard questions started. Photos on everything, or only some items? Was the layout too dense? The team’s quick-service and consumer-goods veterans had different instincts, and each was an opinion.
A menu ships through franchisees once a quarter and is hard to undo, and a matched park test or traditional study would have taken months. So the team put the options side by side in Urban Air’s Bevi, built on its past research, brand assets and style guides, and asked the customer.
“In today’s environment, creating campaigns and messaging isn’t the hard part — deciding what’s going to emotionally resonate with the consumer is. Bevi gives us a disciplined way to pressure-test ideas and creative before it goes live.”
How to read the result. Same months, year over year, with prices held static. The 2025 months ran on the original text-heavy menu; the 2026 months ran on the redesigned menu (the October update, then the Bevi-tested March refresh).
Source: Urban Air internal café per-cap reporting (café revenue ÷ guests), shared by Kyle Martin. Percent change calculated from the two averages. Figures indexed: Mar–Aug 2025 = 100.
Ask your customer before it prints.
Ready to build
If Bevi doesn't save you at least one bad decision in 90 days - walk away.
No penalty. No pressure. Invoice is never sent.