The challenge
Our Favorite Mindstate
Resources Are now yours
Below, you can gain free access our library of behavioral science-based marketing resources, from case studies and articles to Mindstate Marketing Blueprints and worksheets. You’ll also receive my Mindstate Minute email once a week. No spam ever.
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Bevi Info Doc
Check out this short deck on Bevi, our interactive, emotionally intelligent brand personas that mirror how your customers think, feel, and act – so you can uncover deeper customer insights, make faster decisions, and influence at the executive level.
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Access our other ebooks
Get the latest and greatest in Behavioral Science Research and Marketing. These free books are available for download. New content is added frequently.
Discover
3 Psychological Reasons You’re Losing Money On Your Marketing
Is your marketing failing to provide you the expected lift you need? In this article, you’ll learn three psychological reasons your marketing strategies and messaging fall flat, as well as practical tips you can follow to achieve a consistent ROI from your marketing.
In Action
Wicked Crisps Case Study
Want to see how Mindstate® Marketing helped Wicked Crisps become one of the fastest growing snack brands in the world? Download the Wicked Crisps case study, as referenced in the book. In this case study, you’ll discover how Wicked Crisps used behavioral science to achieve a consistent lift from their marketing.
the blueprint
Optimistic Engagement Mindstate Marketing Blueprint
Ready to create powerful marketing campaigns that target your customers’ mindstate? Below, you’ll find an example blueprint containing:
• The characteristics, motivations, and desires of the Optimistic Engagement mindstate
• The best cognitive heuristics to use when this mindstate
• Tips and tricks to win customers over and get better results
• The characteristics, motivations, and desires of the Optimistic Engagement mindstate
• The best cognitive heuristics to use when this mindstate
• Tips and tricks to win customers over and get better results
but there's more
Our 25 Recommended resources List
Hungry for more? These books provide a deeper dive into the realms of behavioral science, behavioral design, and behavioral economics.