The best-selling guide to applying behavioral design to research and marketing. The foundational text for Mindstate Group’s entire methodology.
Mindstate® Resources Library
Access the Best Mindstate® Resources Available
Free access to a library of behavioral science-based marketing resources — from case studies and articles to Mindstate Marketing Blueprints and worksheets. New content added frequently.
Free downloads · New content added frequently · No paywall
Featured Resource
Best-Selling Book
Marketing to Mindstates
The Practical Guide to Applying Behavior Design to Research and Marketing. The foundational text behind Mindstate Group’s entire methodology — walking you through the complete Mindstate® Marketing process step-by-step with real-life research and marketing applications through the development of the Wicked Crisps brand.
“An amazing secret weapon for any marketer or business leader looking to understand their consumers better or gain an edge in driving actionable insights to transform their strategy.”
Marketing to Mindstates
The Practical Guide to Applying Behavior Design to Research and Marketing
Will Leach
Full Library
alL Mindstate® Resources
Free books, case studies, worksheets, blueprints, and guides — all designed to help you apply behavioral science to your research and marketing.
- eBooks
The Ultimate Guide to Marketing to Mindstates
A comprehensive guide walking through the complete Mindstate® Marketing framework and how to apply it to your brand strategy.
Add Your Heading Text Here
- Books & Guides
Mindstate Marketing Activity Workbook
An interactive, customizable activity guide for applying Mindstate® Marketing principles to your brand. Work through the framework step-by-step.
Add Your Heading Text Here
- Worksheets & Tools
Mindstate Alignment Sheet
A decision-capture document designed to finalize and align teams after completing the Mindstate Marketing Activity Workbook exercises.
Add Your Heading Text Here
- Case Studies
Wicked Crisps Case Study
How behavioral science-based market research transformed a small startup into one of the fastest-growing healthy snack companies in the nation. See the full Mindstate process in action.
Add Your Heading Text Here
- Books & Guides
3 Mindstate Marketing Personas (Wicked Crisps)
Three complete Mindstate personas developed for the Wicked Crisps brand — a real-world example of how behavioral research translates into actionable customer profile
Add Your Heading Text Here
- Blueprints
Example Mindstate Activation Blueprint
A sample of the deliverable every Mindstate research engagement produces — a strategic blueprint aligning your marketing with the authentic customer voice.
Add Your Heading Text Here
- Blueprints
All 18 Mindstate Activation Blueprints
The complete set of 18 Mindstate Activation Blueprints — proprietary frameworks embedded in Bevi’s AI training and available to clients as strategic reference tools.
Add Your Heading Text Here
- Books & Guides
3 Psychological Reasons You’re Not Getting Consistent Results from Your Marketing
And what to do about it. A practical paper on the subconscious barriers that prevent marketing from consistently connecting with customers.
Add Your Heading Text Here
- eBooks
When Insights Influence
The latest eBook from Will Leach — exploring how behavioral insights can be structured to create maximum influence on marketing decisions and brand strategy.
Add Your Heading Text Here
- Worksheets & Tools
Bevi Information Packet
Everything you need to know about Bevi Ad Advisor — the AI customer persona powered by behavioral science. What it does, how it works, and how to get started.
Add Your Heading Text Here
- Podcast
Mindstate Marketing Hour
The podcast hosted by Will Leach — covering behavioral science, consumer psychology, and practical applications for marketers and research professionals. Available on Apple Podcasts.
Add Your Heading Text Here
Featured Case Study
How Behavioral Science Built a Fast-Growing National Snack Brand
How did behavioral science-based market research transform a small startup into one of the fastest-growing healthy snack companies in the nation?
Learn how experts applied the Mindstate Behavioral model to the Wicked Crisps brand — building a brand from the bottom up using behavioral science insights. With this case study, you’ll see examples you can use to expand your brand’s growth, opportunities, and potential using behavioral science.
25%
Reduction in collections call volume for a global credit card company after behaviorally-designed communications
14%
Increase in customer workshop registrations for a global financial services company
100K+
Consumer interviews embedded in Mindstate’s proprietary behavioral science training data
Mindstate Minute
A Weekly Insight on Behavioral Science for Marketers Who Want to Lead.
Each week, we share a fast, practical insight on using behavioral science to make your work indispensable — and your brand unstoppable.
Also available: Mindstate Messenger — a bi-monthly newsletter with additional research and resources.
Don’t miss the latest behavioral psychology news, practical tips, and walkthrough videos.
Go Deeper
Ready to Move Beyond the Free Resources?
Schedule a 30-minute consult to explore how Mindstate Group’s research, AI tools, and training programs can transform your team’s ability to connect with customers.
3304 Jacks Bank · The Colony, TX 75036 · 214.202.1228