Today
Behavioral Intelligence That Thinks Like Your Customer — And Works Like a Team Member
We build AI-powered, emotionally intelligent brand personas that mirror how your customers think, feel, and act — so you can optimize marketing for your customers’ subconscious.
The Problem
Insights Are Just Noise — Until They Drive Action.
You don’t lack data. You lack time, relevance, and depth. Static reports roll in late, filled with surface-level findings that leave you scrambling to find something meaningful… something strategic… before your next brand meeting.
Meanwhile, brands need sharper answers. Executives want instant clarity. And you’re stuck revising vendor decks instead of leading the conversation.
Traditional Research
- ✗ Misses the deep psychological drivers behind consumer behavior
- ✗Leaves you as the “order taker” instead of the strategic voice
- ✗ Fails to connect insights to actionable marketing moves
The Solution
Your Always-On Behavioral Intelligence Partner
Bevi turns your static research into an interactive EQ Brand Persona — an emotionally intelligent, always-available agent trained to think, feel, and interact with you just like a real customer.
Instead of static PDFs and delayed feedback, you get real-time, psychology-backed answers that make you the indispensable voice of the customer at the executive level.
Real-Time, Psychology-Backed Answers
Deliver deeper “why” insights that shape brand strategy — on demand, for every question your brand team brings to the table.
Instant Customer Feedback on Your Ideas
Get immediate feedback on your messaging and creative so you can be confident in every decision you make — before budgets are committed.
Strategic Insights at the Executive Level
Insights that make you the indispensable voice of the customer — with influence at the executive level, not just the research department.
How It Works
Four Strategic Phases
Consumer Foundation
We analyze your existing research — or run a custom Decision Landscape study — to uncover deep psychological insights behind customer decisions. This forms the behavioral core of your EQ Brand Persona.
Brand Foundation
A 45-minute brand discovery session plus key document review ensures your persona reflects your vision, values, and strategy — not generic AI, but intelligence trained on your brand.
Behavioral Engine Activation
We infuse your persona with proprietary behavioral science, enabling it to mirror your customers’ real-world decision-making — including the subconscious drivers that traditional research can’t surface.
Secure Delivery & Access
Your EQ Brand Persona is deployed in a SOC2-compliant portal — accessible 24/7 by your team for research, strategy, and marketing. Most teams are live within 2 weeks.
Bevi in Action
Six Ways Your Persona Works for You
01
Be My Customer
Interactive conversations with your brand persona — ask any question and get a response grounded in how your actual customer thinks, feels, and decides.
02
Be a Behavioral Researcher
Uncover psychological insights hidden in your research — patterns, motivations, and barriers that surface-level analysis consistently misses.
03
Be an Ad Specialist
Review and tweak creative for maximum psychological impact — science-backed evaluations of your ideas before production budgets are committed.
04
Be a Growth Strategist
Analyze growth levers for your brand using behavioral science — identify what will actually move customers, not just what sounds strategic in a deck.
05
Be an Ideation Expert
Spark innovation grounded in behavioral science — generate and pressure-test ideas against the real psychology of your highest-value customer.
06
Be a Copywriter
Review and fine-tune concepts and ads — refine language, messaging, and positioning to connect with what your customer actually cares about.
What You Get
Everything Your Team Needs to Lead with Insight
Smarter Personas, Real Conversations
Interactive AI personas that think, feel, and decide like your customers — not static profiles or generic chatbot responses.
Six Roles in One Tool
Researcher, strategist, ad specialist, copywriter, and more — trained to support your team across the entire brand journey.
Behavioral Intelligence Inside
Powered by decades of psychology research, delivering outputs sharper than any generic AI — grounded in how customers actually decide
Insights That Evolve
Learns from each project so your strategies get smarter over time — building an institutional memory of your customer that grows with your brand.
Built for Your Brand
Trained on your consumers and brand, not off-the-shelf data — so every answer reflects your specific customer, your values, and your strategy.
Instantly Usable
Plug-and-play setup, expert onboarding, and zero technical lift — most teams are live within 2 weeks with full support throughout.
Why Teams Love Bevi
Built for the Strategic Voice Your Brand Needs
Boardroom Ready
Elevates you as the voice of the customer with insights executives act on — not data dumps, but strategic clarity.
Trusted Advisor Status
Win credibility with psychology-backed insights that go beyond data dumps — positioning you as the indispensable strategic voice.
Time Back for Strategy
Automates the heavy lifting, freeing your team to focus on big decisions instead of revising vendor decks.
Science, Not Just AI
Built on the proven Mindstate Model®, not generic algorithms — decades of behavioral psychology embedded in every response.
Reveals the Hidden Why
Surfaces subconscious drivers, emotional barriers, and blind spots other AI misses — the insights that actually change decisions.
Frictionless Adoption
No coding, no steep learning curve — just immediate value. Bevi is built to be used by researchers and strategists, not engineers.
Enterprise-Safe
Keeps your data private with SOC2-compliant, secure systems — your brand intelligence stays yours.
Scales with You
From quick-turn studies to long-term brand strategy, Bevi grows with your needs — across research, marketing, product, and strategy teams.
Common Questions
FAQ
Ready to See Bevi in Action?
Testimonials
What Others Are Saying
An amazing secret weapon
“Bevi has just done her first piece of analysis for me and I am super impressed! The level of insight is amazing. Can’t believe how fast as well!”
Lauren Campbell
Expectations were exceeded
"This is a much faster and more efficient way to get feedback on concepts, ideas, creative, all the things that we would typically need to gut check with real customers.”
Chad Scurlock
Highly recommend this approach
“We already see significant potential in applying behavioral science to determine our customer motivation and emotional purpose of our brand.”
Marissa Jarrett
Get Started
Ready to Create an AI Persona That Talks To You Like Your Customer?
Mindstate Minute
Be the Insights Leader Everyone Waits For.
Behavioral Science Meets AI
AI-Powered Customer Personas Built on Behavioral Science to Help Brands Uncover Deeper Insights, Test Marketing Ideas, and Improve Decisions.
20+
Years of behavioral science expertise
2
Proprietary research methodologies
F500
Brands & academia as clients
Who We Are
Empowering Market Research Professionals to Uncover New, Smart, Actionable Insights. through Behavioral AI
At Mindstate Group, we believe that the key to meaningful consumer connections lies in understanding the psychology behind every decision. We are passionate about helping brands move beyond surface-level findings to uncover the deeper, subconscious drivers that influence human behavior.
More importantly, we make these findings actionable by designing custom behavioral intelligence agents that make your insights sharper and your job easier.
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
01 — Mindstate Experts
We Literally Wrote the Book
We’re the foremost experts on Mindstate® Research because we literally wrote the book. We have the most experience in Behavioral Research and Behavioral AI in the industry.
02 — Client-Side Expertise
We’ve Been Where You Are
We’ve been where you are, so we know exactly what you’re going through and what you need to create actionable insights that move the business forward.
03 — Massive Collaboration
We Stay Until You’re Confident
We’ll stick with you until you’re confident in the insights and proficient with building Behavioral AI Research Assistants — our own is Mindy.
What We Offer
The Tools and Expertise to Grow Your Brand Using Behavioral Science
01
AI Tool
Bevi Ad Advisor
A 24/7 AI Customer Persona powered by behavioral science. Give CMOs and brand leaders a living EQ Brand Persona™ that thinks and responds like your highest-value customer — for every brand and creative decision.
02
Research
Behavioral Research
Proprietary Decision Landscapes® and Behavioral Discoveries® methodologies that leverage behavioral science and AI to deliver insights that are not just deep, but highly actionable through Behavioral AI Research Assistants.
03
Training
Mindstate Marketing Masterclass
An on-demand 24/7 training package giving lifetime access to 12+ hours of video training. The videos walk through the entire Mindstate® Marketing process step-by-step through real-life research and marketing applications.
04
Program
Mindstate Marketing Partnership Program
A live 12-week program that brings teams together to teach how to get better, more consistent results through behavioral science. Daily access to the team plus live office hours with Will Leach.
Meet Bevi
Your Behavioral AI Research Assistant
Bevi is a living, interactive AI agent that simulates how your customer thinks, feels, and decides — in real time. Bevi has built decades of behavioral science into it so you can simply ask and act.
If you need a consumer POV on ads, creative, or strategy — just ask and Bevi will do that too.
Smarter Personas, Real Conversations
Interactive AI personas that think, feel, and decide like your customers — not static profiles or generic chatbot responses.
Six Roles in One Tool
Researcher, strategist, ad specialist, copywriter, and more — trained to support your team across the entire brand journey.
Behavioral Intelligence Inside
Powered by decades of psychology research, delivering outputs sharper than any generic AI — grounded in how customers actually decide.
Works from Your Research
We analyze your existing research — or run a custom Decision Landscape study — to uncover the deep psychological insights behind customer decisions, then infuse your persona with that intelligence.
Behavioral Research
Proprietary Methodologies That Go Beyond the Surface
Decision Landscapes® and Behavioral Discoveries® are two proprietary research methodologies that leverage behavioral science and AI to deliver insights that are not just deep, but highly actionable through Behavioral AI Research Assistants.
Their “quali-quant” method combines projective techniques with Max/Diff research to uncover the psychological needs driving your category, brand, and product — the subconscious drivers your customers can’t articulate in a survey.
Decision Landscapes®
Uncovers the full psychological landscape of how customers navigate decisions in your category — the motivations, barriers, and emotional triggers that drive behavior.
Behavioral Discoveries®
Combines projective techniques with Max/Diff research to surface the subconscious needs and desires that traditional research methods structurally cannot reveal.
- → Uncovers subconscious purchase drivers
- → Delivers actionable AI-powered research assistants
- →Quali-quant methodology built on behavioral science
- →Designed to be immediately usable by your team
What People Are Saying
Results from the Field
“Bevi has just done her first piece of analysis for me and I am super impressed! The level of insight is amazing. Can’t believe how fast as well!”
Lauren Campbell
“Our entire marketing department has taken this masterclass. We have breakout sessions and focus groups to look at how to put this into action. I’m eagerly looking forward to diving in with my teammates.”
Masterclass Graduate
“Marketing to Mindstates is an amazing secret weapon for any marketer or business leader looking to understand their consumers better or gain an edge in driving actionable insights to transform their strategy.”
Marketing Leader
“I love how the Mindstate Marketing Masterclass challenges what we’re traditionally taught about marketing. It gives us a way to cut through the noise and actually appeal to our buyer’s desires and goals.”
Masterclass Graduate
“The Mindstate Marketing Masterclass was a very enlightening course that brought deep perspective from the customer to light. A transformative way to think about behavioral science in marketing.”
Masterclass Graduate
“Will has such a gift for taking supercomplex theory and his years of experience and breaking it down into accessible concepts that any marketer can apply immediately.”