TriggerPoint:

The Leader in Behavioral Marketing Research

TriggerPoint, now a Mindstate Group company, offers the latest marketing research methodologies to understand and change consumer behavior.

TriggerPoint:

The Leader in Behavioral Marketing Research

TriggerPoint, now a Mindstate Group company, offers the latest marketing research methodologies to understand and change consumer behavior.

You can’t afford to waste your marketing and insights budget on consumer research that doesn’t provide true behavioral undertstanding and tactical recommendations.

TriggerPoint is a behavioral science-based marketing research firm that specializes in identifying and influencing the nonconscious factors driving consumer behaviors. More importantly, TriggerPoint apply these insights directly into your communications, innovations and activations.

You can’t afford to waste your marketing and insights budget on consumer research that doesn’t provide true behavioral undertstanding and tactical recommendations.

TriggerPoint is a behavioral science-based marketing research firm that specializes in identifying and influencing the nonconscious factors driving consumer behaviors. More importantly, TriggerPoint apply these insights directly into your communications, innovations and activations.

There’s an Easier Way to Understand and Change Consumer Behavior

Traditional marketing is based on guesswork. In other words, you have to hold your breath every time you launch a campaign, hoping you get the results you need. And if by chance it does succeed, you have no way of knowing that the strategy will work a second time.


TriggerPoint is different. As a Mindstate Group company, we deploy the latest behavioral research methodologies to deeply understand four psychological factors driving all decision-making. These insights provide you with everything you need to explain your customer's behavior and pinpoint exactly how to apply these insights to brand, innovation and shopper initiatives.


Here’s how it works. We use behavioral science-based research methods to deeply understand your customers’ mindstates during key trigger points in their decision-making process. We then transform these behavioral insights into Mindstate Marketing Blueprints™: detailed roadmaps you can follow to design highly influential and highly persuasive marketing and experiences.

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Ready to lead the behavioral design of your brand? Schedule a free consultation, and let’s work together to get you the ROI you deserve.


There’s an Easier Way to Understand and Change Consumer Behavior

Traditional marketing is based on guesswork. In other words, you have to hold your breath every time you launch a campaign, hoping you get the results you need. And if by chance it does succeed, you have no way of knowing that the strategy will work a second time.


TriggerPoint is different. As a Mindstate® Group company, we deploy the latest behavioral research methodologies to deeply understand four psychological factors driving all decision-making. These insights provide you with everything you need to explain your customer's behavior and pinpoint exactly how to apply these insights to brand, innovation and shopper initiatives.


Here’s how it works. We use behavioral science-based research methods to deeply understand your customers’ mindstates during key trigger points in their decision-making process. We then transform these behavioral insights into Mindstate Marketing Blueprints™: detailed roadmaps you can follow to design highly influential and highly persuasive marketing and experiences.


Ready to lead the behavioral design of your brand? Schedule a free consultation, and let’s work together to get you the ROI you deserve.


TriggerPoint is the only certified

Mindstate Research Agency.

Our advanced research methods grounded in consumer psychology and

behavioral economics impact our client's bottom line.

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Delivered over 30% increase in digital enrollments (+50% above goals) for credit card enrollments and exceeded goals by 200% on lost acquisitions.

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Delivered double-digit lift in cross purchases for a global beverage and snack manufacturer by redesigning in-store activations.

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Deployed psychological priming interventions in a clothing retailer to increase the share of transactions by 4% for a global credit card Issuer.

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Increased impulsivity and variety ordering behaviors for a fast-casual restaurant chain by changing the menu design and environmental primes leading to increased revenue and trip frequency.

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Behaviorally-designed emails reduced collections call volume by 25% post-launch.

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Increased new product coupon redemptions by 200% in national mailers.

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Drove significant trial for a new health and wellness brand, Wicked Crisps, by integrating behavioral design tactics into the development of the brand name, logo, packaging, POS, and website.

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Increased customer workshop registrations by 14% for a global financial services company.

TriggerPoint is the only certified

Mindstate Research Agency.

Our advanced research methods grounded in consumer psychology and

behavioral economics impact our client's bottom line.

Image

Delivered over 30% increase in digital enrollments (+50% above goals) for credit card enrollments and exceeded goals by 200% on lost acquisitions.

Image

Delivered double-digit lift in cross purchases for a global beverage and snack manufacturer by redesigning in-store activations.

Image

Deployed psychological priming interventions in a clothing retailer to increase the share of transactions by 4% for a global credit card Issuer.

Image

Increased impulsivity and variety ordering behaviors for a fast-casual restaurant chain by changing the menu design and environmental primes leading to increased revenue and trip frequency.

Image

Behaviorally-designed emails reduced collections call volume by 25% post-launch.

Image

Increased new product coupon redemptions by 200% in national mailers.

Image

Drove significant trial for a new health and wellness brand, Wicked Crisps, by integrating behavioral design tactics into the development of the brand name, logo, packaging, POS, and website.

Image

Increased customer workshop registrations by 14% for a global financial services company.

Our Research Methods

Each of our research methods link directly to our proprietary Mindstate Marketing Blueprints. These blueprints give you the specifics needed to take immediate action to optimize your brand messaging and experience for your customer's psychological mindstate in the moment of decision.


Language Assisted Mindstate Profiling (LAMP)

Behavioral

Inquests

Behavioral

Audits

Our Research Methods

Each of our research methods link directly to our proprietary Mindstate Marketing Blueprints. These blueprints give you the specifics needed to take immediate action to optimize your brand messaging and experience for your customer's psychological mindstate in the moment of decision.


Language Assisted Mindstate Profiling (LAMP)

Behavioral

Inquests

Behavioral

Audits

Language Assisted Mindstate Profiling (LAMP): Extract the Deep Behavioral Insights Rooted in Your Consumers’ Subconscious

When people tell stories, they provide subconscious ‘signals and tells’ that help you identify their psychological drivers and overall mindstate. Language Assisted Mindstate Profiling (LAMP™) uses artificial intelligence (AI) to uncover these rich insights and gives you unparalleled insight into what drives your customer emotionally.

Our proprietary NLP model searches for keywords and phrases used by your customers that correlate back to each key subconscious mindstate driving their actions. Once analyzed, our AI system aggregates these signals and identifies the most influential mindstate to focus your business strategy against.


Language Assisted Mindstate Profiling (LAMP): Extract the Deep Behavioral Insights Rooted in Your Consumers’ Subconscious

When people tell stories, they provide subconscious ‘signals and tells’ that help you identify their psychological drivers and overall mindstate. Language Assisted Mindstate Profiling (LAMP™) uses artificial intelligence (AI) to uncover these rich insights and gives you unparalleled insight into what drives your customer emotionally.

Our proprietary NLP model searches for keywords and phrases used by your customers that correlate back to each key subconscious mindstate driving their actions. Once analyzed, our AI system aggregates these signals and identifies the most influential mindstate to focus your business strategy against.


Behavioral Inquests: Gain Deep Insights into Conscious and Nonconscious Drivers of Behavior

Most of us think we make decisions based on logic or practicality. But in reality, our emotional subconscious makes the decision for us. So how can we determine what these drivers of behavior are when our customers aren’t even aware of them?

This form of qualitative, longitudinal, projective research involves activities hosted on digital platforms for several days. We interview customers using clinically validated projective methods like storytelling, 3rd party projections, personal narrative building and even free association to understand the real reason why people use a brand/product and what could make them change that decision. It’s a proven way to get inside your customers’ minds and discover insights you might not know exist.


Behavioral Inquests: Gain Deep Insights into Conscious and Nonconscious Drivers of Behavior

Most of us think we make decisions based on logic or practicality. But in reality, our emotional subconscious makes the decision for us. So how can we determine what these drivers of behavior are when our customers aren’t even aware of them?

This form of qualitative, longitudinal, projective research involves activities hosted on digital platforms for several days. We interview customers using clinically validated projective methods like storytelling, 3rd party projections, personal narrative building and even free association to understand the real reason why people use a brand/product and what could make them change that decision. It’s a proven way to get inside your customers’ minds and discover insights you might not know exist.


Behavioral Audits: Connecting Behavioral Insights with Marketing Design & Collateral

A Behavioral Audit is a 5-step neurological + psychological analysis of marketing creative or consumer experiences. Behavioral Audits show you how well your marketing aligns with the key customer mindstates and provide specific guidance on how to optimize your marketing moving forward.


These 5 simple steps help you deconstruct your creative and your messaging to create content that instantly triggers customer engagement:


Anchoring Assessment: What drives neurological breakthrough and engagement?


Goals and Motivational Priming Assessment: What goals/JTBD are being activated, and which human motivation is being primed that provide a purpose and direction to act?


Framing Assessment: How is your message or brand’s benefit framed to drive choice in your favor vs. your competitors?


Affect Assessment: What emotions relate to that choice and are you evoking them?


Cognitive Heuristic Assessment: What triggers the final decision to act?

Behavioral Audits: Connecting Behavioral Insights with Marketing Design & Collateral

A Behavioral Audit is a 5-step neurological + psychological analysis of marketing creative or consumer experiences. Behavioral Audits show you how well your marketing aligns with the key customer mindstates and provide specific guidance on how to optimize your marketing moving forward.


These 5 simple steps help you deconstruct your creative and your messaging to create content that instantly triggers customer engagement:


Anchoring Assessment: What drives neurological breakthrough and engagement?


Goals and Motivational Priming Assessment: What goals/JTBD are being activated, and which human motivation is being primed that provide a purpose and direction to act?


Framing Assessment: How is your message or brand’s benefit framed to drive choice in your favor vs. your competitors?


Affect Assessment: What emotions relate to that choice and are you evoking them?


Cognitive Heuristic Assessment: What triggers the final decision to act?

Clients You

Might Know

Clients You Might Know

Schedule a consult to uncover the human insights needed to optimize consumer experiences, marketing & innovation.

Now more than ever, you need marketing insights and strategies you can rely on. Schedule a meeting with the TriggerPoint team and find out how much of a difference Mindstate research can make for your brand.

About Us

As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.

Contact Us

3304 Jacks Bank,

The Colony, TX, USA 75036

214.202.1228

will.leach@mindstategroup.com



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Schedule a consult to uncover the human insights needed to optimize consumer experiences, marketing & innovation.

Now more than ever, you need marketing insights and strategies you can rely on. Schedule a meeting with the TriggerPoint team and find out how much of a difference Mindstate research can make for your brand.

About Us

As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.

Contact Mindstate® Group

3304 Jacks Bank,

The Colony, TX, USA 75036

214.202.1228

will.leach@mindstategroup.com