Sharper Consumer Insights with Less Work
Meet Mindy, your Behavioral AI Research Assistant lifts Consumer Insight teams out of the weeds so they can get back to strategic thinking
No Spam. No Pressure. Just a helpful walkthrough
You Weren't Hired to do Small Work
You’re expected to deliver insights and strategy - but most days, you're buried in meetings, PowerPoints, and follow-up requests.
You're not staffed or resourced like you need to be, so the work doesn't reflect your talent. Instead of uncovering powerful insights that guide your brands, you're stuck reformatting decks, summarizing reports, and responding to one-off requests.
Does this look familiar?
Endless hours summarizing reports and survey open ends
Research that scratches the surface, but doesn't explain why
Feeling more like a PowerPoint factory than a thought partner
Treated as a "data wrangler" instead of a strategic partner
Knowing there's deeper insights to find, but no time to get there
You became a researcher to guide strategy, not chase data.
You've got the experience and instincts. What you need is space to think and the support to deliver the kind of consumer insights that actually shape brand decisions
It’s time to reclaim your role as the insight leader your team relies on.
Mindy Does the Heavy Lifting - You Deliver the Insight
Built by researchers, trained in behavioral science, and custom-ft to your data and brand -
Mindy helps you deliver deeper insights without drowning in analysis.
Deeper Behavioral Insights: Surface what really motivates consumer decisions - emotion, psychology, need-states - instantly.
On-Demand Answers: Need a quick insight? Just ask. Mindy responds in natural language, grounded in your data.
Built on Behavioral Science: Mindy uses proven models like behavioral economics and Mindstates to decide the why behind consumer behavior.
Save Hours Every Week: Upload your research. Mindy analyzes and summarizes in minutes. Goodbye manual coding.
Trained in Your Research: Upload past and future studies. Mindy learns your history, so answers are always fresh and have context.
Supported All the Way: Includes expert onboarding, office hours, training videos, and customer success support.
Our Research Methodologies
Each of our research methods merge Behavioral Science with AI for Deeper Consumer Insights and
provide you a customized Behavioral AI Research Assistant to take work off your plate.
Decision
Landscapes
Behavioral
Discoveries
Decision Landscape Studies: Your Path to Unlock Deeper Consumer Insights Using Your Own Customized Behavioral AI Research Assistant
Behavioral Inquests unlock deep consumer insights for your brand by tapping into your customers' subconscious - at scale. This "quali-quant" method combines projective techniques with Max/Diff research to uncover the psychological needs driving your category, brand, and product.
WHAT’S INCLUDED?
Behavioral Research: Our award-winning Behavioral Inquests combine qualitative projective techniques with quantitative max/diff to unlock the real needs and motivations that drive customer purchases. Our multi-agent analyses provide incredible depth into the psychology driving brand and product choices in your category.
In-Depth Reporting: Get insights beyond the basics. Our reports reveal your customers' functional, emotional, and aspirational goals, along with core motivations. Each study includes a Psychological Profile and Mindstate Activation Blueprint, equipping you to embody the authentic "customer voice" in strategic discussions.
Behavioral AI Research Assistant: To make this 100% actionable, we use these insights to build you a customized, Behavioral AI Assistant trained on your consumer, your brand, and behavioral psychology so that you have 'on-demand' insights and activation strategies whenever you need them, taking work off your mind and your plate.
🗣️ "Our AI research assistant is like having a behavioral scientist on call. It’s been a game-changer for our team." – Director of Consumer Insights
Behavioral Discovery Interviews: Gain Deeper Insight into the Conscious and Nonconscious Drivers of Customer Behavior
Explore Conscious and Subconscious Drivers: To understand the real reason why people buy a brand/product, and what could make them change that decision, we interview customers using clinically validated projective methods in contextually relevant situations to get the real reasons they buy.
Comprehensive Consumer Insights: Go beyond surface-level data with deep consumer insights. Our research uncovers your customers' functional, emotional, and aspirational goals, along with their core motivations. Each study delivers a Psychological Profile and a Mindstate Activation Blueprint, ensuring your strategies align with the authentic "customer voice" in key business decisions. It’s a proven way to get deeper inside your customers’ minds and discover insights you might not know exist.
AI-Powered Research Assistant: Transform insights into action with a custom Behavioral AI Research Assistant. Designed
specifically for your brand, this AI-powered assistant integrates customer insights, brand knowledge, and behavioral psychology to provide real-time, on-demand insights and activation strategies—saving you time and making strategic decision-making easier than ever.
🗣️ "These Inquests uncovered insights that changed our entire approach. We’ve seen a massive increase in customer engagement." – Scott Davies, CMO
Ready to Unlock the Hidden Drivers of Consumer Behavior?
Failing to understand the subconscious drivers of consumer behavior can lead to missed opportunities, underperforming campaigns, and wasted resources. With Mindstate, you’ll gain the clarity needed to make informed, impactful decisions and be the respected voice of the consumer in your organization.
A Few of Our Trusted Partners
Now more than ever, you need consumer insights and strategies you can rely on to make consumer-led decisions.
Schedule a meeting to find out how much of a difference Mindstate Research can make for your brand.
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Us
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About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science research.
Contact Mindstate® Group